Marketing your book

As a self-published author, you need to be prepared to become your own marketing/PR person. There are many websites and blogs that offer excellent advice to self-published authors, but here are some tips to get you started.

Establish yourself within your writing community and your chosen genre
Join your local writers’ centre, get to know other authors, go to events (especially events related to your genre) and meet readers and enthusiasts. Forge relationships, and learn from others’ experiences.

Establish your online presence
Ideally you should start marketing yourself and your book before you’ve even finished writing it. Set up a website or a blog and start sharing your experiences as a writer. You might want to write about how the book’s progressing, what’s working and not working, the creative process, books you’re reading, writers you admire — anything that’s interesting and tells people about you and your work.

Create a buzz around your book’s publication
Think about how to create interest in your book’s upcoming publication. What are the points of difference from other books? What resonances does it have with bestsellers in the genre?

Tweet and blog before and around the publication of your book.

Some authors say that you should be ready to publish your next book as soon your current book is available to readers.

Hire a marketing/PR specialist
Another option for marketing your ebook is to hire a marketing/PR company experienced in promoting books and self-published authors. Some Australian-based PR professionals include: dmcprmedia, Noble WordsSecret Weapon Book Marketing.

BiblioCrunch, an online marketplace for self-published authors, offers its members a listing of publishing professionals, including marketing/PR specialists.

Selling books on your own website
If you’ve established a good web presence, it’s logical to sell your book through your own website. To do this you’ll need to have minimal internet skills (or a tech-minded friend) to set up your website as an etailer. You will also need an account with an online payment gateway (e.g. PayPal) to enable you to accept online payments.

If you’re selling ebooks through your own website, you will need to give customers the choice of downloading an epub file or a Kindle-compatible mobi file to suit their individual ereaders or tablets. At ebookedit, we provide you with both these formats as part of our ebook conversion package.

Selling through other websites
Regardless of whether or not you want to sell your book through your own website, you will definitely want to sell it through other websites to take advantage of their digital storefronts and make your book as discoverable as possible on the internet.

It seems almost every day there’s an announcement about some new site where you can sell your book. ebookedit provides you with files that allow you to sell your books through the most popular and established sites, and offer instructions on how to upload your books to those sites and information on the sites’ payment procedures.

For ebooks:

  • Amazon’s Kindle Direct Publishing
  • Smashwords
  • Kobo
  • Nook
  • Apple iBooks

For print books:

  • CreateSpace
  • Lulu

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