Marketing and promotion strategies for indie authors

On 22 May, I attended NSW Writers’ Centre’s The Forest for the Trees event at the Sydney Writers’ Festival. All the sessions were excellent, but the one I found most useful for indie authors was Pushing Your Own Cart, about how authors promote their books and the tools they use. The panel comprised Kate Forsyth (The Witches of Eileanan series, […]

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What should my print book look like?

Look at any of the popular print-on-demand sites like Lulu, CreateSpace, BookBaby or Ingram Spark, and you’re likely to find a dizzying array of shapes and sizes, paper types and finishes you can select for your book. Which ones should you choose? The single most important factor is making sure your book looks professionally produced. If it looks amateurish, potential […]

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The Don’ts of DRM

Digital Rights Management (DRM) is an ‘electronic lock’ that is meant to ensure that ebook files, and other digital content, are secured from theft and can only be opened and accessed by those people who have purchased them. It’s also meant to prevent copying. There are two simple ‘don’ts’ for indie authors when thinking about DRM: don’t consider using it, […]

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Ingram Spark for Indie Authors

Ingram is one of biggest book printers and wholesale distributors in the world. In 1997 they founded Lightning Source which provides services to mainstream and small-press publishers and is particularly good for short-run and print-on-demand books. In 2011, Lightning Source opened offices in Australia. More recently they’ve offered an ebook distribution service to publishers. In the middle of last year, […]

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